Skip to content
Get Found — Digital Marketing Agency
Call Us
Google
5.0
Trustpilot
4.9
YouTube Advertising Agency
2nd largest search engine
2.7B
monthly active YouTube users.
Your audience is already watching. The question is — who are they watching?

YouTube Ads that build brand awareness Google Ads can't — and converts it into revenue

Most businesses run Google Ads to capture demand. YouTube Ads create it. We run video campaigns that warm cold audiences, shorten your sales cycle, and make every other marketing channel perform better.

Get My YouTube Ads Strategy
Trusted by 130+ UK businesses Average results in 60–90 days No lock-in contracts
GF
Thomas Oben
Senior Account Manager · Google Premier Partner · Meta Blueprint Certified
YouTube
2:34 / 5:47
Monthly viewers
2.7B
Avg CTR
5.2%
View-through
68%
£0.14
Cost per view
above industry avg
0.3%
Click-through rate
ads skipped instantly
8%
View-through rate
zero conversions
0×
Conversion uplift
no attribution
YouTube Ad Formats

The Different Types of YouTube Ads

YouTube offers five distinct ad formats — each serving a different stage of the buyer journey. A great YouTube advertising strategy uses the right format at the right moment to move audiences from cold to converted.

01
Skippable In-Stream Ads

Play before or during a video. Viewers can skip after 5 seconds. You only pay when they watch 30+ seconds or interact — making them incredibly cost-efficient for brand awareness and direct response campaigns.

02
Non-Skippable In-Stream Ads

Up to 15 seconds of guaranteed attention. Viewers cannot skip, ensuring 100% message delivery. Best used for brand lift campaigns where message completion matters.

03
Bumper Ads

6-second non-skippable clips built for maximum recall. Ideal for reinforcing a core message or retargeting warm audiences who have already seen your longer ads.

04
In-Feed Video Ads

Appear in YouTube search results and alongside related videos. These attract high-intent viewers actively searching for content in your niche — perfect for consideration-stage campaigns.

05
Overlay Ads

Semi-transparent banners displayed in the lower 20% of a video. A lightweight format for driving traffic without interrupting content — useful for retargeting at low CPM.

Skippable In-Stream Ads
Skip in 5s
Skippable In-Stream Ads
Skippable

Pay only when viewers choose to watch. The highest-ROI format for targeting cold audiences.

CPV: £0.02–0.06
Awareness → Consideration
Non-Skippable In-Stream Ads
15s forced view
Non-Skippable In-Stream Ads
Non-Skip

100% message completion guaranteed. Maximum brand recall for your most important campaigns.

CPM: £4–8
Awareness
Bumper Ads
6s · Non-skip
Bumper Ads
Bumper

Ultra-short, ultra-sticky. Six seconds that hammer home your core message for maximum recall.

CPM: £3–6
Retargeting
In-Feed Video Ads
Search & Browse
In-Feed Video Ads
In-Feed

Reach high-intent viewers in YouTube search results and related video feeds when they're actively looking.

CPC: £0.10–0.40
Consideration → Decision
Overlay Ads
Dismissible
Overlay Ads
Overlay

Low-cost banner overlay for retargeting warm audiences without interrupting their viewing experience.

CPM: £1–3
Retargeting
Ad Format Explorer

Full-funnel YouTube advertising agency management — from creative to conversion

Click each ad format tab above the mockup to see how it looks, its skip behaviour, and performance metrics. Each format serves a different funnel stage.

TrueView In-Stream

Skippable after 5 seconds. You only pay when someone watches 30s or clicks. Perfect for storytelling.

Non-Skippable 15s

Guaranteed full impressions. Fixed CPM pricing. Ideal for concise brand messaging to targeted audiences.

Bumper Ads

6-second unskippable micro-ads. Remarketing and brand reinforcement. Exceptionally low CPM.

Shorts Ads

Vertical, mobile-first. Reaching the fastest-growing YouTube format. Ideal for B2C, lifestyle, fashion.

BRAND
AD CREATIVE
16:9 Landscape
Skip ad in 5
Ad
0:30
Learn More
Your Brand — Get Found
Sponsored · TrueView In-Stream
£0.04
Cost per view
34%
View rate
5.2%
CTR
Why YouTube

Why working with a YouTube advertising agency makes everything else perform better

This is the insight most businesses miss. YouTube doesn't just deliver direct conversions — it creates the brand familiarity that lifts your Google Ads CTR, improves your SEO conversion rate, and shortens your email sales cycle.

+2.8×

lift in Google Search CTR for branded terms after YouTube exposure

+34%

higher landing page conversion rate for traffic that has seen YouTube ads first

67%

of buyers say YouTube influenced their purchase decision in the last 6 months

YouTube Ad Impression
Audience discovers your brand
Video View (30s+)
34% average view-through rate
Brand Search on Google
+2.8× branded search lift
Website Visit
+34% conversion rate lift
Conversion
Sale / Lead / Sign-up

YouTube demand generation · Full-funnel strategy

Reach Estimator

See what your YouTube ad budget could deliver

Drag the slider to set your monthly YouTube Ads budget. Projections are based on average performance across our managed accounts.

Reach Estimator
Monthly Ad Budget£3,000
0
Est. Views
0
Est. Impressions
+0
Branded Search Lift
+0
Conversion Uplift
Based on avg £0.04 CPV across managed accounts

Precise budget allocation · No guesswork

Case Study

Online Education Platform — YouTube Demand Generation

Business with strong Google Ads performance but plateauing lead volume. Brief: build top-of-funnel demand to increase pipeline.

Challenge: Google Ads maxed out on branded and high-intent terms. No brand awareness strategy. Competitors building YouTube presence and winning on branded search.
Strategy: 6-week YouTube launch. TrueView In-Stream targeting competitor audiences, in-market learners, and professional development keywords. 30-second explainer videos + 6-second bumpers for remarketing. Sequenced ads to warm audiences in 3 touchpoints before conversion ask.
Result: Branded search volume up 189% in 60 days. Google Ads CTR improved 2.4×. Total pipeline increased 67%. YouTube CPL: £14 — lower than Google Ads CPL of £38.
+189%
Branded search volume
in 60 days
2.4×
Google Ads CTR lift
cross-channel effect
£14
Cost per lead
vs £38 on Google
+67%
Pipeline increase
total business

Free strategy · Delivered in 48 hours

Our Process

From strategy to live — your YouTube advertising agency process in 10 days

01

Audience Mapping

Day 1–2

Define cold, warm, and hot audience segments. Identify in-market buyers, competitor audiences, and custom intent keywords.

0
Segments defined
0
Intent keywords
0
Audiences mapped

Live in 10 days · Full production included

Related Services

Complementary services

YouTube Ads Account Audit Tool
Live
Issues detected in accounts like yours
Quality Score
3.2/10
Wasted Spend
£847/mo
Current ROAS
1.4×
Impression Share
32%

2.7 billion people are on YouTube. Your competitors are reaching them — you're not. Let's change that.

  • Audience mapping
  • Creative brief
  • Budget & bid plan
Est. video views your competitors captured today: 8,372
Start your free audit

Enter your details — results delivered in 48 hours

No spam · No obligation · 48 hour delivery

FAQ

YouTube advertising agency — your common questions answered

Explore more

Related services

Google AdsPaid search that convertsLearn more Meta AdsFacebook & Instagram campaignsLearn more PPC ManagementPay-per-click across all platformsLearn more Content MarketingAuthority-building contentLearn more Social MediaOrganic & paid social strategiesLearn more

Nationwide coverage

YouTube Ads across the UK

We deliver youtube ads services for businesses in every major UK city.

Get a free audit
LondonManchesterBirminghamLeedsGlasgowLiverpoolEdinburghBristolSheffieldNottinghamLeicesterNewcastleCardiffBrightonOxfordCambridgeSouthamptonCoventryDerbyReadingPlymouthNorwichWolverhamptonMilton KeynesNorthamptonPortsmouthStoke-on-TrentHullAberdeenSwanseaBelfastWest Midlands