SEO Audit Services UK — find every issue holding back your rankings and the exact fixes
Most sites have 15–30 SEO issues they do not know about. Our 200-point audit finds them all — technical, content, backlinks, and Core Web Vitals — with a prioritised action plan delivered in 48 hours. Pair the audit with full-funnel SEO and every fix compounds into ranking gains.
Meta Business Partner
Where your keywords live determines whether Google rewards or ignores your pages
Keyword research means nothing if the placement is wrong. Google's algorithm doesn't just look for your target phrase — it looks for it in the right places: the H1, within the first 100 words, in the URL, the title tag, the meta description, image alt text, and naturally woven through the body. Get any of these wrong and you leave ranking power on the table, even if the page is well written.
Our SEO audit maps keyword placement across every indexed URL. We flag pages where the target phrase is missing from critical elements, duplicated incorrectly, or stuffed in ways that trigger Google's spam signals. You receive a prioritised fix list — organised by the placement issues causing the most ranking suppression — alongside rewritten titles, H1 recommendations, and meta description templates for your team to implement immediately.
Rankings in 2026 are won on trust, intent, and experience — not shortcuts
Google's 2026 algorithm operates on three interlocking signals: E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), AI-driven relevance that understands semantic intent and follow-up context, and holistic user experience measured through Core Web Vitals, mobile usability, and real engagement. An SEO audit that doesn't assess all three is leaving you blind to the factors that actually determine your rankings.
Our audit maps your site against every significant 2026 ranking signal. We assess your E-E-A-T credentials — author credentials, trust signals, content depth. We analyse your semantic coverage against AI-driven query understanding. We measure your Core Web Vitals against real field data from Chrome. And we evaluate your backlink profile, local entity signals, and structured data against what Google's algorithm weights most heavily in your competitive set.
Three dimensions of SEO. Most audits only look at one.
Ranking on Google requires all three dimensions firing together. On-page, off-page, and technical SEO are not separate strategies — they are three layers of the same system. Our audit scores each dimension independently, so you know exactly where your rankings are leaking and what to fix first.
Everything visible on your page: title tags, headings, content quality, keyword placement, internal links, image optimisation, and meta data. The signals Google reads on every URL.
Your site's authority in Google's eyes: backlinks, referring domain quality, anchor text distribution, digital PR, and citation consistency. What other sites say about you.
The infrastructure Google crawls: site speed, Core Web Vitals, XML sitemaps, indexation health, canonical tags, structured data, and mobile responsiveness.
Five dimensions. Every URL. Every issue found and ranked by revenue impact.
Our SEO audit goes beyond a tool export. Each dimension is analysed by a senior strategist, findings are ranked by projected impact, and you receive a plain-English action plan — not 200 rows in a spreadsheet.
Technical Foundations
Crawlability, indexation, Core Web Vitals, structured data, site architecture, redirects, canonicals.
On-Page Optimisation
Title tags, meta descriptions, heading hierarchy, internal linking, alt text, keyword targeting per URL.
Content Quality & Depth
Topical authority gaps, thin content, cannibalisation, keyword coverage, content cluster mapping.
Backlink Profile & Authority
Toxic link detection, link-gap vs competitors, anchor distribution, referring domains health.
AEO / AI Overview Readiness
FAQPage schema, direct-answer extraction, author signals — the new ranking layer most audits skip.
Full site audit · Senior strategist · Delivered in 48 hours
Keyword signals audited across every content element
Google does not just look for your keyword in the body copy. It reads signals from your H1, first 100 words, image alt text, file names, URL, title tag, meta description, and anchor text on linking pages. Miss any one of them and you leave ranking positions on the table. Our audit checks all of them — for every URL on your site.
Primary keyword must appear in your H1 and within the first 100 words. We flag pages where it does not.
Alt text and file name are two keyword placement signals most audits miss. We surface every image missing either.
Keyword in URL slug and title tag are confirmed ranking signals. We score both and recommend exact fixes.
Links to this page from other pages should use keyword-rich anchor text. We map your full internal link graph.
11 on-page signals. Every one checked, scored, and fixed in priority order.
On-page SEO is more than title tags and keywords. Google reads 11 distinct signals on every page — and most sites are failing at least 6 of them. Our audit checks each one individually, tells you exactly what’s wrong, and ranks fixes by the traffic impact they’ll deliver.
The eight-step off-page process that moves SEO audit pages up Google
Off-page authority is why one SEO audit page sits in position one and an identical page sits on page four. Google reads backlink profiles, brand signals, and digital PR coverage as third-party votes of confidence — and the sites that earn the most high-quality votes win. Our off-page audit maps your current position on this eight-step journey and tells you exactly what to fix next.
We map every referring domain, score authority and topical relevance, and identify toxic links that may be suppressing your rankings for competitive queries like "SEO audit services".
We identify which domains link to your top-ranking competitors but not to you — and build a prioritised outreach list so you know exactly where to focus your link-building effort.
Unlinked brand mentions, citation consistency, and editorial coverage all feed into your authority score. We audit each and flag the highest-impact opportunities to recover lost equity.
We check your link acquisition rate and anchor text distribution against Google's natural-pattern model — over-optimised anchor text is one of the most common causes of algorithm suppression.
Know exactly which keywords are driving SEO audit enquiries — and which ones should be
Most businesses running on SEO have no idea which keyword positions are actually generating leads. Our keyword ranking audit maps every term connected to your target services, scores each by commercial intent, and shows you precisely where you are ranked, where your competitors are ranked, and what the gap is worth in monthly enquiry volume.
We identify every keyword variation prospects type when searching for SEO audit services — from "website audit" to "technical SEO audit UK" — and score each by monthly search volume and buyer intent.
Your exact ranking for every target keyword, tracked against the top 5 competitors. We flag every position where you rank 4–10 — the "striking distance" keywords where one push delivers a step-change in traffic.
We calculate the revenue sitting behind each ranking gap. If you rank 8th for a keyword worth 2,400 searches per month, we show you what positions 3, 2, and 1 are worth in real enquiry numbers.
Multiple pages competing for the same keyword split your authority and suppress both. We identify cannibalised keyword clusters and consolidate them into pages that rank — not pages that compete.
Law firm losing 60% of potential organic traffic to 23 fixable SEO issues. Audit + implementation = +312% organic leads in 90 days.
The firm had invested £40k in content marketing but could not understand why rankings were not improving. Our audit revealed the content was excellent — but 23 technical and on-page issues were preventing Google from properly indexing and ranking it.
Free audit · 90-day action plan · Revenue-impact ranked
5 things we do differently in every audit
Most agencies run Screaming Frog, export 200 rows, and call it an audit. We do something fundamentally different — and the results show it.
Every audit is reviewed by a senior SEO strategist — not a tool dump. The findings, the priority, the explanations: all human.
We don't flag 207 issues alphabetically. We rank the top 10 by projected £/month uplift so you know exactly where to start.
No 40-page PDF full of jargon. A clean prioritised fix list with plain-English explanations of what to do and why.
Most audits ignore the new ranking layer. Ours includes FAQPage schema, author signals, and direct-answer formatting as standard.
Free audit delivered in 48 hours. No obligation to engage further. Take the report to your in-house team or use ours.
What clients say after their first audit
“The audit found 47 issues two separate agencies had missed. Three of them were directly suppressing our highest-value commercial pages.”
“Most audits I've seen are 40-page PDFs no one reads. This was a prioritised fix list with revenue projections — we shipped the first 12 fixes in two weeks.”
“The AEO section alone was worth the engagement. We started showing in AI Overviews within 6 weeks of implementing the schema recommendations.”
Join clients who've seen 3× organic growth · Free · No obligation
How our SEO audit uncovers every issue — and gives you the roadmap to fix them
Data Collection
Full site crawl, Google Search Console data, backlink export, competitor analysis, and Core Web Vitals measurement across every URL.
Technical Analysis
Every URL analysed for crawlability, indexation status, redirect chains, canonical issues, structured data, and JavaScript rendering.
Content & On-Page
Title tags, headings, internal links, keyword targeting, content quality, duplication, and cannibalisation mapped across the full site.
Priority Scoring
Every finding scored by effort vs impact. Quick wins separated from strategic projects. Implementation specs written for your dev team.
Report & Roadmap
Full audit report with executive summary, detailed findings, and a 90-day prioritised action plan. Delivered within 48 hours.
Plain-English report · Senior strategist · Full action plan included
Transparent pricing. No hidden costs.
Every audit includes a prioritised action plan, effort vs impact scoring, and a 30-minute debrief call with a senior strategist.
- Technical health snapshot
- Top 5 critical issues
- Quick-win action plan
- No obligation, no lock-in
- 200-point technical audit
- On-page & content analysis
- Backlink profile & gap report
- Competitor benchmark
- 90-day prioritised roadmap
- 30-min senior strategist debrief
- Everything in Full Audit
- JavaScript rendering audit
- Crawl budget & log file analysis
- International SEO signals
- Multi-site benchmarking
- Ongoing monitoring included
Get a free SEO health check — see your top 5 issues in 48 hours
We will crawl your site and identify the highest-impact SEO issues holding back your rankings — with specific fix recommendations.
- Technical health snapshotCrawlability, indexation, and Core Web Vitals overview.
- Top 5 critical issuesThe highest-impact problems suppressing your rankings right now.
- Quick-win action planFixes you can implement immediately for the fastest ranking improvement.
SEO audit specialists across every sector
We have audited over 130 UK businesses across every major vertical. Every audit uses the same 200-point framework — adapted for your sector's specific ranking signals.
Turn audit findings into rankings
Pair your audit with implementation for fastest results.
SEO audit questions — direct answers
What you need to know before commissioning an SEO audit.
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Nationwide coverage
SEO Audit across the UK
We deliver seo audit services for businesses in every major UK city.