Amazon Ads management that turns ad spend into predictable, profitable revenue
Most Amazon ad accounts waste 40–60% of budget on the wrong keywords. We build structured, data-led campaigns that hit your target ACoS and compound performance month on month.
- Sponsored Products, Brands & Display
- Amazon DSP & programmatic audiences
- Listing optimisation & A+ content
- Weekly bid optimisation & ACoS tracking
Get your free Amazon Ads audit — delivered in 48 hours
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Meta Business Partner
Differentiate your brand, drive sales, and build loyalty with Amazon Brand Stores
Your Amazon Brand Store is your own branded storefront on the world's largest marketplace — a dedicated space where millions of UK shoppers discover your full product range, brand story, and seasonal promotions without distraction from competitors.
Our Amazon advertising specialists design, build and continually optimise Brand Stores as part of a wider Amazon PPC management strategy — combining Sponsored Brands campaigns, A+ Content, and Amazon SEO to compound your marketplace visibility month on month.
Shoppers who visit a Brand Store are measurably more valuable: they purchase 53.9% more frequently, have a 52.1% higher add-to-cart rate, a 42.4% higher average selling price, and a 71.3% higher average order value compared to shoppers who don't visit a Store.*
*Amazon internal data, August 2024
Talk to our Amazon teamYour ad spend is only as good as the listing it lands on
Running Amazon Sponsored Products to a poorly optimised listing is like paying to fill a leaking bucket. Your cost-per-click is wasted the moment a shopper bounces from a weak title, thin bullet points, or a main image that doesn't convert. Our Amazon advertising agency treats listing optimisation as inseparable from ad management — because the two compound.
We optimise every element that influences both Amazon's A9 algorithm and shopper conversion: keyword-led titles, benefit-focused bullet points, backend search terms, A+ Content, and primary images. A listing optimised by Get Found doesn't just rank better organically — it converts paid traffic at a higher rate, bringing your ACoS down without touching your bids.
Every Amazon ad format. Managed with precision.
From top-of-search Sponsored Products to off-Amazon DSP audiences — we run the full stack, not just the easy bits.
The highest-ROI format — and the one most agencies get wrong
Sponsored Products appear directly in Amazon search results and on product pages. They drive the majority of Amazon ad revenue for most sellers — but only when campaign architecture, match types, and bids are set up correctly. We build keyword-isolated campaigns, aggressive negative keyword lists, and dayparted bidding that steadily drives ACOS down.
- Exact / phrase / broad match isolation
- Auto-to-manual keyword harvesting
- Negative keyword mining weekly
- Bid automation at keyword level
- Portfolio budget caps
Campaign Architecture
We build auto/manual campaign pairs with keyword isolation, match-type segmentation, and portfolio budget caps — the foundation of profitable Amazon ads.
Listing Optimisation
Ad performance is capped by listing quality. We optimise titles, bullets, A+ content, and backend keywords to raise CVR — directly lowering your ACOS.
Reporting & Optimisation
Weekly bid adjustments, monthly strategy reviews, full ACOS/ROAS reporting by campaign and keyword. You always see exactly what changed and why.
We'll recommend the right format mix for your product category and budget
Amazon keyword targeting: the difference between profitable ads and wasted spend
Amazon keyword targeting is the most direct route to purchase-intent traffic. When a shopper types "kitchen knife set UK" into Amazon's search bar, Sponsored Products and Sponsored Brands ads appear at the top — before any organic listing. The difference between an agency that knows what it's doing and one that doesn't comes down to keyword architecture: how match types are isolated, how bids are set per keyword, and how search term reports are mined weekly to harvest winners and cut losers.
Ad only shows when the shopper types that exact phrase. Lowest volume, highest intent, lowest ACoS. This is where your best-performing bids live.
- Tightest ACoS control
- Predictable spend
- Best for scaling bids
Ad shows when your phrase appears in any order within the query. Wider reach than exact but more controlled than broad. Great for long-tail discovery.
- Good long-tail coverage
- Moderate ACoS risk
- Natural discovery tool
Ad matches loosely related queries. High volume, variable quality — run with tight negatives and low bids. Primarily a search term harvesting tool.
- Maximum reach
- New term discovery
- Pairs with negatives
Watch how one Google search becomes a profitable Amazon sale
Search terms converting on Google Shopping carry the same buyer intent on Amazon. We harvest them weekly, promote them to exact-match Amazon campaigns, and track every pound back to the keyword that earned it.
Why Amazon keyword research is different from Google SEO
Amazon's A9 algorithm prioritises sales velocity and conversion rate, not backlinks or domain authority. A keyword that gets 10,000 searches/month means nothing if your listing doesn't convert. Our Amazon PPC keyword strategy starts with conversion-rate data, not search volume — we identify which keywords buyers actually use to complete a purchase, then structure bids around those terms at exact match before expanding outward.
Negative keywords: the most underused tool in Amazon advertising
Most Amazon ad accounts waste 30–50% of budget on irrelevant search terms because no one has built a proper negative keyword list. We run weekly search term reports across all campaigns, add irrelevant terms as negatives at campaign and portfolio level, and build a master negative list that compounds over time. This is one of the fastest routes to ACoS reduction without touching bids.
We'll identify your highest-value keywords and where budget is currently wasted
Is your Amazon ad account leaking profit? Find out in 48 hours.
Most Amazon ad accounts we audit are wasting 30–50% of their budget before we touch a single bid. The culprits are almost always the same: no negative keyword list, mixed match types in the same ad group, auto and manual campaigns sharing a budget, and search term reports that haven't been actioned in weeks.
Our free Amazon PPC audit takes 48 hours. We analyse your full campaign structure, ACoS benchmarks, keyword architecture, bidding strategy, and search term data — then deliver a prioritised action plan that tells you exactly where your budget is going and how to reclaim it.
Amazon Ads targeting, explained
Amazon advertising offers more precise targeting than any other e-commerce platform because its data comes from actual purchase behaviour, not browsing habits. From exact-match keyword targeting to ASIN-level competitor conquest and programmatic DSP audiences — each targeting method serves a different part of the funnel. Our Amazon ads agency in the UK builds multi-layered targeting strategies that hit buyers at every stage of intent.
Keyword Targeting — Sponsored Products & Brands
Your ad appears when a shopper types a specific search query. Three match types let you control exactly how broad or precise the match is.
- Exact match keywords
- Phrase match keywords
- Broad match keywords
- Negative keyword exclusions
- Bid by match type
- Dayparting adjustments
- Placement multipliers
- Search term reports
Keyword vs. product targeting: which should you use?
Keyword targeting (Sponsored Products/Brands) catches shoppers actively searching. Product/ASIN targeting places your ad directly on a competitor's listing page — capturing buyers who are already product-aware but haven't committed. Best practice is running both simultaneously: keywords build top-of-funnel reach, ASIN targeting steals bottom-of-funnel conversions.
How Amazon automatic targeting works — and when to use it
Auto campaigns let Amazon's algorithm match your ad to relevant searches and products using your listing content. We run auto campaigns alongside tight manual campaigns to harvest new search terms at low cost, then promote winning keywords into exact-match manual campaigns where we control bids precisely. Auto targeting is a research tool, not a strategy.
Amazon DSP vs. Sponsored Ads: the full-funnel difference
Sponsored Ads reach shoppers already on Amazon with purchase intent. DSP reaches them before they arrive — on Prime Video, Twitch, and thousands of publisher sites — using Amazon's exclusive first-party shopping data. Our Amazon advertising agency UK combines both for a full-funnel strategy: DSP builds awareness and retargets non-converters; Sponsored Ads close the sale.
We'll design a multi-layered targeting approach matched to your products and funnel stage
Amazon shoppers are ready to buy. Our advertising agency ensures your ads reach them first.
Unlike Google or Meta, shoppers on Amazon already have a credit card out. They're searching with intent to purchase — not browse. That makes Amazon advertising some of the highest-converting paid media available.
Instant Visibility
Go live in 48 hours. Amazon ads put your product at the top of search immediately — no months of SEO wait.
Intent-Based Targeting
Target exact keywords shoppers use when they're ready to buy. No wasted spend on browsers.
Full Attribution
Every sale is tracked back to the exact keyword and campaign. You always know your true ROAS.
Compounding Returns
More sales → more reviews → higher organic rank → lower ACOS. Our campaigns compound over time.
Free audit — we'll show you exactly where your current campaigns are leaving money on the table
How our Amazon advertising agency turns ad spend into profit in 90 days
Account Audit
We analyse your existing campaigns, keyword coverage, wasted spend, and ACOS by product. You get a full breakdown of what to fix and the projected impact.
Campaign Rebuild
We restructure campaigns from scratch — auto/manual pairs, match type isolation, negative keyword lists, and dayparting to eliminate waste immediately.
Bid Optimisation
Weekly bid adjustments based on keyword-level performance data. We move budget toward what converts and cut spend on what doesn't.
Scale & Compound
As ACOS drops, we reinvest savings into scaling your top performers. More sales build review velocity and improve organic ranking — compounding returns.
Free account audit included — see your ACOS improvement potential before committing
Real results from our Amazon advertising agency — real sellers, real numbers
Rebuilt entire campaign structure. Introduced SKU-level bidding and eliminated £3,800/mo in wasted spend on irrelevant keywords.
Launched Sponsored Brands and Display alongside restructured Sponsored Products. Scaled to 7 European marketplaces in 6 months.
Introduced dayparting, competitor targeting via Sponsored Display, and A/B tested three listing variants to raise CVR from 9% to 24%.
Free Amazon audit — we'll benchmark your current ACOS against these results
Complementary services
Combine Amazon Ads with these for full-funnel growth.
How we use your first-party data to build Amazon audiences that your competitors can't copy
Amazon Ads Data Manager lets us securely upload your first-party (1P) customer data — CRM records, website behaviour, purchase history, email lists — and activate it across Amazon's full programmatic stack. The result is Amazon DSP audiences built from your customers, not generic interest buckets, giving you suppression, remarketing, look-a-like expansion and conversion attribution that no competitor can replicate because they don't have your data.
Amazon DSP advertising: reach Amazon shoppers on and off the platform
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising tool — it lets you buy display, video and audio inventory on Amazon-owned properties (Prime Video, Twitch, Amazon.co.uk) and across thousands of third-party publishers, all targeted with Amazon's exclusive first-party shopping intent data. Unlike Google Display or Meta Ads, DSP audiences are built from actual purchase behaviour: people who searched for kitchen knives last week, added to cart but didn't buy, or purchased from a competitor category. We manage Amazon DSP for UK brands spending £3,000+/month on programmatic, and combine it with Sponsored Ads for a full-funnel Amazon advertising strategy.
Amazon Marketing Cloud: measurement that goes beyond last-click
Amazon Marketing Cloud (AMC) is a secure, privacy-safe data clean room where we analyse the combined impact of your Sponsored Ads and DSP campaigns. Standard Amazon attribution only credits the last ad clicked before purchase — AMC shows the full journey: how many touchpoints a customer needs, which combination of Sponsored Products + DSP drives the highest order value, and which audiences convert after 7, 14, or 30 days. We use AMC insights to restructure bidding, reallocate budget between ad types, and build custom audiences from your historical Amazon shoppers — audiences that update automatically as your customer base grows.
We'll show you how to activate your customer data across Amazon DSP and AMC
Ready to cut ACOS and scale your Amazon revenue?
- ACOS breakdown
- Keyword opportunity audit
- Listing quality score
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Amazon Ads across the UK
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