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Bing Ads Agency UK · Microsoft Advertising Partner

Bing Ads Agency: Pay 68% less per click. Reach 900M+ monthly searches your competitors are ignoring.

As a UK Bing Ads agency (Microsoft Advertising Partner), we put your campaigns in front of 900M+ monthly searches on the Microsoft Network — at 68% lower CPC on average. Most businesses ignore Bing. You shouldn't.

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Senior Account Manager · Google Premier Partner · Meta Blueprint Certified · Microsoft Advertising Partner · Last updated 21 May 2026
Free Bing Ads Opportunity Audit
bing-ads-audit · free opportunity report
FREE
Microsoft Advertising Opportunity Audit

See your CPC savings, extra clicks & ROAS projection in 48 hours.

-68%
Avg. CPC vs Google
4.2×
Avg. better ROAS
48h
Report turnaround
Free auditNo lock-inReport in 48 hours
Why Bing Ads Is Your Untapped Advantage
Why Bing Ads Is Your Untapped Advantage

Reach high-intent searchers on the Microsoft Network

Lower CPC
Save 68% on average
High Intent
Older, affluent & decision-makers
Less Competition
Lower bids, better ad positions
900M+
Monthly searches on Microsoft Network
Microsoft Network
Bing, Yahoo, AOL & partner sites
Aol.
Better ROAS
4.2× higher on average
Google Ads vs Bing Ads (UK Averages)
Google Ads
£1.81
Avg. CPC
Bing Ads
£0.58
Avg. CPC
68% LOWER
Cost Savings
£1.23
Per Click
More clicks. Lower costs. Better results.
Precise targeting
Lower CPC
Higher conversions
Real business growth
No lock-in contracts130+ UK businessesSame-day account access
CertifiedGoogle PartnerMeta Business PartnerShopify Partner
MicrosoftPartner
The Microsoft Network gap

Microsoft Network reaches 900M+ monthly searchers Google can't show your ad to — and they convert 30% higher than Google traffic.

See the opportunity
What We Fix

What our Bing Ads agency actually manages

Every Bing account we run sits on the same 6-layer foundation. Import your Google Ads in 24 hours, then we layer Bing-native optimisation on top — Shopping, LinkedIn audiences, Copilot positioning, PMax. The savings compound monthly.

Google Import & Sync

We import your Google Ads in 24 hours, then layer Bing-specific optimisation on top. No reinventing the wheel.

Live in 14 days

Bing Search Campaigns

Bing-native keyword research using Microsoft's intent data. We bid where Google doesn't reach.

+18% incremental reach

Microsoft Shopping

Microsoft Merchant Center feed builds. Product-level bidding. UK Shopping campaigns done properly.

Avg 4.3× Shopping ROAS

Audience Network (with LinkedIn data)

Microsoft owns LinkedIn. Audience Network display lets you target by job title, company, industry — Google can't.

4× more qualified clicks

Copilot & AI Answer Placement

Bing powers ChatGPT search, Edge Copilot, and Microsoft 365 Copilot. We position you to be cited in AI answers.

47% of Bing searches show AI

Performance Max for Microsoft

Microsoft's answer to Google PMax, with first-party Microsoft signals. Smart bidding without Google's data tax.

Avg 23% lower CPA

Not sure which layer you're missing? We'll show you in your free audit.

Get my free Bing Ads audit

No obligation · Senior strategist review · 48-hour turnaround

Same intent. Half the bidders.

Why your CPC is twice what it should be

Google search auctions average 8–12 bidders per commercial query. The Microsoft Network averages 3–5. Same buyer intent. Same purchase moment. A fraction of the auction pressure on your CPC.

01
AuditSpot competitor bid clusters
02
ImportSync Google → Microsoft
03
OptimiseBing-native ad-group structure
04
ScaleReinvest the CPC savings
Google search auction8–12 bidders
CPC: £18.40
google.com/search?q=enterprise+CRM+software
Google
enterprise CRM software
About 1,420,000,000 results
Sponsoredsalesforce.com
Salesforce CRM — #1 Enterprise CRM
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HubSpot CRM Platform · Free Forever
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Pipedrive — Sales CRM Built For Sellers
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monday Sales CRM · Try Free 14 Days
Trusted by Fortune 500 · Free trial · Enterprise SLA
Sponsoredyourbrand.com
Your CRM — Buried at position 5
Your CRM, drowned out by 4 competing bidders.
Microsoft search auction3–5 bidders
CPC: £5.89
bing.com/search?q=enterprise+CRM+software
Bing
enterprise CRM software
About 184,000,000 results
Adyourbrand.com
Your CRM — Position 1 on Microsoft
Same buyer. Half the auction noise. Position 1 takes it.
Adsalesforce.com
Salesforce · Enterprise CRM
Trusted by Fortune 500 · Free trial · Enterprise SLA
£
−68% Cost per click
vs Google avg
£
+2.4× Position lift
Same daily budget
£
+£14k Recovered/mo
Reinvest the gap

You're already paying for these buyers on Google.
Why not reach them for 68% less?

Every commercial search on the Microsoft Network is a buyer your Google budget never touches. Our Bing Ads management service plugs that gap — same targeting precision, a fraction of the auction noise, and a pipeline report that proves every pound.

Free audit · No lock-in · Results in 30 days
Microsoft Ads Manager
Last 30 days ▾
Campaigns
All CampaignsActive
Account Performance
Total Spend
£4,820
+12%
Conversions
186
+34%
CPC
£0.42
-58%
ROAS
4.2×
+0.9×
Campaigns
Branded Search
£480 spend
8.4×
Generic Search
£1,920 spend
2.1×
Microsoft Shopping
£1,540 spend
5.6×
Audience Network
£880 spend
0.8×
Example insight from a Microsoft Ads Audit — your account, analysed
FrictionGuideline #012
Identical bids on Google & Bing
Bing CPCs are 68% lower for the same keywords. Copying Google bids hands money back to Microsoft.
ValueGuideline #048
Brand keywords protected on Bing
Microsoft Network includes 900M searchers Google can't show your ads to. Brand defence on Bing is cheap and essential.
Free Bing Ads Audit · 48hr Turnaround

What our Bing Ads agency reveals in your free audit

Every audit is reviewed personally by a senior Bing Ads strategist — not a tool report. You get a clear, prioritised picture of exactly where Bing-specific optimisation will recover budget, plus the projected lift before you sign anything.

Bing Ads is the older name for Microsoft Advertising — same platform, same network. We use both names because both still get searched.

  • Google → Microsoft Ads account import opportunity scan
  • Keyword gap analysis — Google vs Bing query coverage
  • CPC savings projection on your current keywords
  • Audience Network + LinkedIn targeting opportunity
  • Microsoft Shopping feed health & UK readiness
  • Copilot / Bing Chat visibility audit
  • 90-day cost recovery & ROAS projection
Delivered within 48 hours
A plain-English written summary — no jargon, no 40-page PDF. Just the exact issues, why they matter, the projected CPC savings, and what to fix first. No sales pitch. No obligation.
No lock-in · Results in 48 hrs
Reviewed by a senior strategist
-68%
CPC vs Google
4.2×
Avg client ROAS
900M+
Monthly searches reached
24h
Google import live
The Opportunity Gap

5 advantages Bing Ads gives you that Google can't

Microsoft's network (Bing, Yahoo, DuckDuckGo, Outlook.com, Edge default) isn't a smaller Google — it's a different audience, a different signal stack, and a different price point. Tap each advantage to see how our Bing Ads agency delivers it.

Opportunity 01 · incremental reach
The 900M searches Google can't show
+18%incremental reach

Microsoft Network spans Bing.com, Yahoo, DuckDuckGo, Outlook.com, MSN, and the entire Edge default. That's 900M+ monthly searches Google never sees. We surface your ad in every property at once.

How Get Found delivers

Single Microsoft Ads account → automatic distribution across Bing, Yahoo, DuckDuckGo, MSN, Outlook web, and Edge default search. One audit, six search surfaces.

1 / 5

Free Bing Ads audit · 48-hour turnaround · No obligation

Google → Bing in 14 Days

From Google Ads import to £14,200/mo recovered

We don't rebuild from scratch. We import your Google Ads, mirror the structure on Microsoft Ads, then layer in Bing-native optimisation. Each stage recovers more wasted Google spend.

Stage 01 of 4

Connect your Google Ads

Read-only access. 1-click sync via Microsoft Ads dashboard.

Spend recovered£0recovered
Google Ads · Read-only
Live · 12 campaigns
Source
Camp 1
70%
Camp 2
45%
Camp 3
60%
Camp 4
38%
CPC
£2.40
CTR
3.2%
ROAS
2.1×

Live in 14 days · No rebuild from scratch · Lower CPC from month one

Who Bing Ads Is For

Not every business should start with Bing — but these ones should.

Bing's audience skews older, more professional, and higher income.

B2B Services

High fit

Decision-makers aged 35–55 dominate Bing. Finance, legal, consulting, IT services — your buyers are here.

Professional Services

High fit

Accountants, solicitors, financial advisers. Bing's demographic aligns perfectly with trust-based purchase decisions.

Home Improvement

High fit

High-ticket, researched purchases. Lower competition means your ads show more prominently at lower cost.

Healthcare & Dental

High fit

Mature demographics searching for private care. Bing often produces the lowest CPA in this sector.

High-ticket E-commerce

Good fit

Premium products above £150 AOV — Bing's audience converts well on considered purchases.

Travel & Finance

Good fit

Insurance, travel planning, mortgages — the Bing demographic is the primary buyer.

Free opportunity assessment · Senior strategist review · 48 hours

Our Bing Ads Service

Everything included — setup to scaling

Google Ads Import & Optimisation

We import your existing Google Ads into Bing, then restructure bids, match types, and negative keywords for Bing-specific behaviour.

Microsoft Audience Network

Native ads across MSN, Outlook, LinkedIn (Microsoft-owned), and premium partner sites. Huge reach at display-level CPCs.

Bid Strategy & Budget Management

Target CPA, Target ROAS, and Enhanced CPC strategies configured per campaign objective. Dynamic budget allocation.

In-market Audience Targeting

Powered by Bing search data, LinkedIn professional profiles, and Xbox/Windows behaviour signals — uniquely powerful for B2B.

Cross-channel Attribution

Track Bing and Google together in one unified dashboard with total paid search performance and cross-channel attribution.

Monthly Strategy & Reporting

Monthly performance review, keyword expansion, negative keyword hygiene, Quality Score improvements. Full transparency.

Setup to scaling · Google import included · Reporting every month

Case Study

B2B Finance SaaS — Bing Ads Launch

Challenge:Google Ads CPA had reached £148 per trial signup. CEO wanted a secondary channel that didn't compete with their own Google budget.
Strategy:Launched Bing Ads from Google Ads import, restructured for 12 priority keywords. Added LinkedIn Professional profile targeting.
Result:CPA of £41 per trial signup — 72% below Google. ROAS 5.1×. Bing now generates 38% of total paid search revenue at 28% of budget.
72%
Lower CPA vs Google
5.1×
ROAS achieved
38%
Paid revenue share
£41
Cost per signup

Free audit · 72% lower CPA than Google on average · No obligation

Bing Ads Savings Calculator

See how much more you'd get from Bing — at the same budget

Enter your current Google Ads metrics. We'll model what the same spend would deliver on Bing, based on our client averages: 68% lower CPC and 10% higher conversion rate.

68%
Lower avg. CPC vs Google
130+
Bing campaigns managed
4.2×
Avg. ROAS across clients

Why UK businesses choose Get Found as their Bing Ads agency

Microsoft Advertising partnerCertified partner status with direct access to platform betas, audience insights, and priority support.
Google import + Bing-native buildWe don't just copy your Google campaigns — we rebuild for Bing's match behaviour, older demographic, and LinkedIn targeting layer.
Transparent monthly reportingImpression share, CPC delta vs Google, ROAS, and pipeline value — every pound tracked in plain English.
No lock-in contractsMonth-to-month management. You stay because the results are good, not because of a 12-month tie-in.

As a specialist Bing Ads agency in the UK, Get Found manages Microsoft Advertising campaigns for businesses spending from £1,000 to £100,000 per month. Our team handles everything from account setup and Google import through to ongoing bid management, audience expansion, and performance reporting — so you capture buyers your competitors haven't discovered yet.

Book a Free Bing Ads Audit
Free audit · No lock-in · Results in 30 days
Monthly Google Ads spend£5,000
Google CPC£2.40
Conversion rate3.0%
Google Clicks
2,083
at £2.40 CPC
Bing Clicks
6,494
at £0.77 CPC
Google CPA
£81
Bing CPA
£23
Extra conversions
+152
Model uses avg 68% lower CPC and 10% higher CVR on Bing vs Google (client averages)
Getting Started

Live on Bing in 5 business days

01

Account Setup & Import

Day 1–2

Microsoft Advertising account creation, Google Ads import, tracking pixel installation, Conversions API setup, and initial quality score review.

0
Campaigns imported
0
Keywords mapped
0
Neg keywords seeded
FAQ

Bing Ads questions answered

Got a specific question? Our Bing Ads team will answer it.

Free Opportunity Report

Get your free Bing Ads audit

See your CPC savings, extra clicks and ROAS projection — delivered in 48 hours.

bing-ads-audit · free opportunity report
FREE
Microsoft Advertising Opportunity Audit

See your CPC savings, extra clicks & ROAS projection in 48 hours.

-68%
Avg. CPC vs Google
4.2×
Avg. better ROAS
48h
Report turnaround
Free auditNo lock-inReport in 48 hours
Free Review — 48 Hours

Stop competing for the same Google keywords everyone else is bidding on

We'll audit your paid search setup and show you how much revenue Bing Ads could add — at what CPA and budget. No obligation.

Get My Bing Ads Review

Takes 2 minutes. No commitment required.