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Professional Services marketing

Lead generation for UK law firms, accountants, and consultancies

We work with law firms, accountancy practices, and consultancies that need to win high-value clients through digital channels. Our work focuses on authority-led SEO, high-intent Google Ads, and LinkedIn campaigns built for considered B2B buying journeys.

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GF
Get Found Senior TeamSenior Professional Services Strategist

Reviewing this professional services content with 12+ years' experience across UK professional services growth marketing. Google Partner certified · Meta Blueprint qualified.

The professional services reality

Four problems we see in every professional services engagement

01

Authority is binary

In professional services, you either look credible or you don't. Thin content, weak case studies, and missing credentials all kill conversion before the lead form is even seen.

02

High-intent paid search costs

Keywords like "commercial litigation solicitor London" cost £40+ per click. Without disciplined match-type strategy and negative keyword work, budgets burn fast.

03

Long sales cycles

A corporate buying cycle can run 6–12 months. Without nurture content, retargeting, and consistent brand presence, you get forgotten between touchpoints.

04

Sector-specific E-E-A-T

Legal and accountancy content has to demonstrate genuine expertise. Generic "AI-written" blog posts hurt rankings rather than helping.

Case study

B2B services firm — ROAS from 1.1× to 4.3×

Complete account restructure, search intent mapping, server-side conversion tracking, and quote-to-close attribution lifted ROAS from 1.1× to 4.3× and cut cost per lead from £124 to £36.

Read the full case study

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